A new POV is coming in June: All about the basics
by Jim Brazytis
If you’re tooling around for a brand building campaign, looking for the nuts and bolts of a strategy or need to nail a new identity, you’ll love the upcoming issue of POV. > read more
It’s Warming up in the KBIS Kitchen -- No Matter Where You Stand
by Brian Bloom
The folks at Danze were dancing early at the Kitchen & Bath Industry Show (KBIS) in Las Vegas. Most people were wondering if the show was going to be a success. > read more
They’re rioting in ___, they’re starving in ____
by Leslie Resnik
Don't worry that message overload makes branding and disaster communications too common place to grab attention or solutions. The world hasn't changed much since the Kingston Trio sang about world crises. > read more
How to Get Your Brand In a Big Box: Then What?
by Rob Horton
Big Boxes are here to stay. They are not only part of the American landscape, but are also part of a global landscape. They have changed how Americans shop for goods in every part of the country. > read more
Impact of DVR on Branding
by Shannon Hoehnen
If someone told me 10 years ago that one day I'd be able to bypass irritating commercials...I would have immediately started working on my time travel device. > read more
Brand Sabotage One Person at a Time
by Jim Brazytis
A brand is more than logos and advertisements - it's people too. Discover how the actions of an organization's representatives can sabotage a brand's image and cause harm to the important "bottom line." > read more
Brand yourself into a job or internship
by Mark Szczepanik
I'm one of the co-chairs of the Liggett Stashower internship program. This position gives me the privilege of reading through approximately 200 cover letters and resumés, interviewing students and finally selecting 8-10 interns. And judging by some mistakes I see on an annual basis, I thought I'd post some tips for students or anyone currently currently pursuing an internship or a job with an agency that specializes in branding. > read more
My Generation of Right Now
by Teresa DeJohn
What do high maintenance divas, good boyfriends and Facebook have in common? More than you probably ever thought... > read more
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©2012 Liggett Stashower